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New York Times Talks Lochte Hard-CORE in Recent Ryan Lochte Feature

By March 12, 2013News

The New York Times recently caught up with star of Lochte HardCORE to talk about how the Olympic star has been made in to a sex symbol. Among many of the elements within the story RedThread Pictures production of Lochte’s fitness series Lochte HardCORE came up. Read and excerpt of the article below:


By MELENA RYZIK Published: June 9, 2012

GAINESVILLE, Fla. – AFTER finishing three hours of laps, sprints and weighted strokes at the University of Florida’s Olympic-size pool here, Ryan Lochte, the record-setting, gold medal-winning swimmer, was showing the briefest glimmer of fatigue.

“I just want to be done,” he said on the drive to a nearby Hilton, steering his white Range Rover with his knee, sitting far down in the bucket seats, blasting Lil Wayne. He was to spend hours shooting a commercial for a cellphone company, posing shirtless on a locker room set. Tomorrow would bring a double session of exhausting practices to rack up the 70,000 meters he swims weekly in preparation for the London Olympics next month. And then more shoots, more training, a grueling schedule of never-ending shirtlessness.

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