The New York Times recently caught up with star of Lochte HardCORE to talk about how the Olympic star has been made in to a sex symbol. Among many of the elements within the story RedThread Pictures production of Lochte’s fitness series Lochte HardCORE came up. Read and excerpt of the article below:
By MELENA RYZIK Published: June 9, 2012
GAINESVILLE, Fla. – AFTER finishing three hours of laps, sprints and weighted strokes at the University of Florida’s Olympic-size pool here, Ryan Lochte, the record-setting, gold medal-winning swimmer, was showing the briefest glimmer of fatigue.
“I just want to be done,” he said on the drive to a nearby Hilton, steering his white Range Rover with his knee, sitting far down in the bucket seats, blasting Lil Wayne. He was to spend hours shooting a commercial for a cellphone company, posing shirtless on a locker room set. Tomorrow would bring a double session of exhausting practices to rack up the 70,000 meters he swims weekly in preparation for the London Olympics next month. And then more shoots, more training, a grueling schedule of never-ending shirtlessness.